Absolute Unveils New Brand Identity
Absolute Unveils New Brand Identity

Today Absolute introduces a new brand identity that reflects our renewed commitment to data and device security and our position as an innovative market leader. Our InTelligence Community has also undergone a transformation, with a new logo and new look for the InTelligence Blog and InTelligence Forum.

“The new branding signals a clear purpose for Absolute,” said Geoff Haydon, CEO at Absolute. “Just as our company has evolved over the past 20 years, so too must our brand. This initiative allows us to draw greater focus to our core business of device and information security, and reflects our position as an innovative market leader.”

As part of this initiative, we have taken the opportunity to revamp our product nomenclature. The company’s core solution will be known as Absolute Data & Device Security (DDS). Leveraging Persistence technology, Absolute DDS delivers a reliable two-way connection to all endpoints and the data they contain allowing customers to assess risk, secure the lifecycle of each device, and pre-emptively respond to security incidents.

“Absolute’s name and logo are important symbols of our identity, our culture, and our objectives,” said Haydon. “We firmly believe that simplifying our corporate brand will help strengthen and modernize how we represent ourselves across global markets. This new identity properly conveys who we are today and into the future.”

Absolute’s new brand image is now live across all our corporate assets, including our website, as well as through the organization’s global partner channels.

We’re excited to take this next step in Absolute’s evolution and invite you to share your thoughts about this change in the comments!