This article originally appeared in Forbes

  • Cloud-based endpoint protection platforms (EPP) are proliferating across enterprises today as CIOs and CISOs prioritize greater resiliency in their endpoint security strategies going into 2020.
  • Gartner predicts that Global Information Security and Risk Management end-user spending is forecast to grow at a five-year CAGR of 9.2% to reach $174.5 billion in 2022, with approximately $50B spent on endpoint security.
  • Endpoint security tools are 24% of all IT security spending, and by 2020 global IT security spending will reach $128B according to Morgan Stanley Research.
  • 70% of all breaches still originate at endpoints, despite the increased IT spending on this threat surface, according to IDC.

There’s a surge of activity happening right now in enterprises that are prioritizing more resiliency in their endpoint security strategies going into 2020. The factors motivating CIOs, CISOs, IT, and Practice Directors to prioritize endpoint resiliency include more effective asset management based on real-time data while securing and ensuring every endpoint can heal itself using designed-in regenerative software at the BIOS level of every device. CIOs say the real-time monitoring helps reduce asset management operating expense, a big plus many of them appreciate give their tight budgets. Sean Maxwell, Chief Commercial Officer at Absolute, says, “Trust is at the center of every endpoint discussion today as CIOs, CISOs and their teams want the assurance every endpoint will be able to heal itself and keep functioning.”

The Endpoint Market Is Heating Up Going Into 2020

There are over thirty vendors competing in the endpoint security market right now. A few of the most interesting are Absolute Software, Microsoft, Palo Alto Networks, and others who are seeing a surge of activity from enterprises based on discussions with CIOs and CISOs. Absolute Software’s Persistence self-healing endpoint security technology is embedded in the firmware of more than 500 million devices and gives CIOs, CISOs and their team’s complete visibility and control over devices and data. Absolute is the leading visibility and control platform that provides enterprises with tamper-proof resilience and protection of all devices, data, and applications.

Like Absolute, Microsoft is unique in how they are the only vendor to provide built-in endpoint protection at the device level, with the core focus being on the OS. Windows 10 has Windows Defender Antivirus now integrated at the OS level, the same System Center Endpoint Protection delivers in Windows 7 and 8 OS. Microsoft Defender Advanced Threat Protection (ATP) incident response console aggregates alerts and incident response activities across Microsoft Defender ATP, Office 365 ATP, Azure ATP, and Active Directory, in addition to Azure.

Further evidence of how enterprise customers are placing a high priority on endpoint security is the increase in valuations of key providers in this market, including Absolute Software (TSE: ABT) and others. Absolute’s stock price has jumped 13% in just a month, following their latest earnings announcement on November 12th with a transcript of their earnings call here. Absolute’s CEO Christy Wyatt commented during the company’s most recent earnings call that, “The ability to utilize near real-time data from the endpoint to… to deliver actionable insights to IT about where controls are failing and the ability to apply resilience to self-heal and reinforce those security controls will become a critical skill for every one of our customers. This is the essence of Absolute’s platform, which adds resiliency to our customers operations.” It’s evident from what CIOs and CISOs are saying that resiliency is transforming endpoint security today and will accelerate in 2020.

Key Takeaways From Conversations With Enterprise Cybersecurity Leaders

The conversations with CIOs, CISOs, and IT Directors provided valuable insights into why resiliency is becoming a high priority for endpoint security strategies today. The following are key takeaways from the conversations:

  • Known humorously as the “fun button” cybersecurity teams enjoy being able to brick any device any time while monitoring the activity happening on it in real-time. One CIO told the story of how their laptops had been given to a service provider who was supposed to destroy them to stay in compliance with the Health Insurance Portability and Accountability Act (HIPAA), and one had been resold on the back market, ending up in a 3rd world nation. As the hacker attempted to rebuild the machine, the security team watched as each new image was loaded, at which time they would promptly brick the machine. After 19 tries, the hacker gave up and called the image re-build “brick me.”
  • IT budgets for 2020 are flat or slightly up, with many CIOs being given the goal of reducing asset management operating expenses, making resiliency ideal for better managing device costs. The more effectively assets are managed, the more secure an organization becomes. That’s another motivating factor motivating enterprises to adopt resiliency as a core part of the endpoint security strategies.
  • One CIO was adamant they had nine software agents on every endpoint, but Absolute’s Resilience platform found 16, saving the enterprise from potential security gaps. The gold image an enterprise IT team was using had inadvertently captured only a subset of the total number of software endpoints active on their networks. Absolute’s Resilience offering and Persistence technology enabled the CIO to discover gaps in endpoint security the team didn’t know existed before.
  • Endpoints enabled with Resiliency have proven their ability to autonomously self-heal themselves, earning the trust of CIOs and CISOs, who are adopting Absolute to alleviate costly network interruptions and potential breaches in the process. 19% of endpoints across a typical IT network require at least one client or patch management repair monthly, according to Absolute’s 2019 Endpoint Security Trends Report. The report also found that increasing security spending on protecting endpoints doesn’t increase an organizations’ safety – and in some instances, reduces it. Having a systematic, design-in solution to these challenges gives CIOs, CISO, and their teams greater peace of mind and reduces expensive interruptions and potential breaches that impede their organizations’ growth.

For more on coming endpoint security trends, download our 2019 Endpoint Security Trends Report.